Just past the two-minute mark in Shawn Mendes's intimate music video for "In My Blood," it starts raining. The water falls hard, not letting up for 30 seconds and visibly drenching the star's green sweater. You'd be forgiven for mistaking the precipitation for a visual effect added in post-production, especially given the video's other digitized elements (crumbling rocks, snow, bloomi..

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"I don’t think there’s a science to it," Director X says matter of factly. The celebrated music video and film director has been asked an eas nevertheless subtly perplexing question — is there a science to building a viral video? Response The solution is deflating, yet expected. Human beings crave formulas, rules, and blueprints, although if art were so conveniently condensed in..

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The 2018 MTV Video Music Awards are ready for liftoff, and for one night only, the sky isn't the allowance. The annual event celebrates the music and videos that dominated your playlists and served because the soundtrack to your life within the past year, and immediately after spending last year in sunny Los Angeles, the VMAs have found their way back home, returning to the place wher..

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Just any time once you thought the line-up of VMA performances this year couldn’t get any more exhilarating, we determined to take it up a notch. Or 10. and also the roster of big names that will be gracing the stage this year at the VMAs at Radio City Music Hall in New York City, the show will also include a very special pre-show efficiency by breakout singer/rapper Bryce Vine, wh..

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Every spectacular show starts with a flawlessly hyped warmup, and the 2018 MTV Video Music Awards are no exception. Before Ariana Grande, Jennifer Lopez, and more stars hit the main stage indoors Radio City Music Hall on August 20, the VMAs red carpet pre-show will get the party began with three can't-miss performances. Exactly 20 years right after their first VMA appearance, Backstr..

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There's just a week to go up until the 2018 VMAs, and all of your millions of votes are being tallied to decide which artists will take residence a shiny Moon Person. However your job isn't finished although! Give those voting fingers a big stretch, because we're revealing the nominees for one final category: Song of Summer, powered by Truth. Cardi B — who already racked up a whopp..

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Bow down, Barbz. Just days immediately after dropping her long-awaited fourth album, Queen, Nicki Minaj will hit the 2018 MTV Video Music Awards for a special remote efficiency, presented by PEPSI, that's sure to be epic. How do we know? Because Nicki's given us precisely that no fewer than six times this decade. The rapper made her VMA debut in 2010, performing on the pre-show red c..

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The 2018 MTV Video Music Awards are going to Astroworld. Yet, the show might make a pit stop in a post-apocalyptic wasteland if one Texan has his way. Travis Scott and Post Malone are bringing their unique brand of melodic havoc and destruction to the stage this year. Scott’s first solo VMA efficiency, soon after he partnered with Thirty Seconds to Mars last year, will be a medley ..

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Every year, the MTV Video Music Awards stage becomes a glittering showcase on which the largest acts of the year can bring their songs to life. This year, it’s really going to reach the heavens — thanks to Ariana Grande, Shawn Mendes, and Logic with Ryan Tedder, who will all perform at the 2018 VMAs. Ari’s set to bring the divinity-channeling “God Is a Woman” to the stage j..

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Prepare to "get loud" for Jennifer Lopez — the iconic superstar will receive the Michael Jackson Video Vanguard Award at the 2018 MTV Video Music Awards. Lopez will join the ranks of fellow trailblazers like P!Nk, Beyoncé, Britney Spears, and Madonna with the coveted prize, which honors an artist's remarkable body of work. For Lopez — who will also perform reside at the awards s..

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Last year at the 2017 VMA Pre-Show, Cardi B turned the grounds just outdoors The Forum in Inglewood, California into her playground for three-and-a-half minutes as she expertly ran through "Bodak Yellow." Right now, not even a full year later, she's back — and this time, she's leading the pack. Cardi racked up 10 nominations for the 2018 VMAs (the most of any artist), including Art..

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It's official: For the initial time since 2016, the VMAs are returning to New York City. The 2018 awards will hit Radio City Music Hall on August 20 immediately after per year away in the Los Angeles sun. Although you know what heading back to the Big Apple means — it is almost time to celebrate! All day Tuesday (April 17), MTV is charging through numerous city boroughs to spread ..

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