Watch Maluma Break Down His New 7 Días En Jamaica Videos
Any time Maluma
spent seven days in Jamaica, he walked away with a new EP. "On Monday, we did the opening song, then on Tuesday, the second song," he tells MTV News. "It was like a whole experience making the album in seven days."
The result of that excursion was #7DJ (7 Días en Jamaica)
, the Colombian artist's newest release, for which he also created seven new music videos. They length from the humid party scene of "Tonika
" to the simple, nevertheless cinematically shot "Love
" to the narrative-driven "Chocolate
." All of these define the larger story of Maluma's trek and the music it yielded, including a teamwork with Ziggy Marley, the son of one of his idols.
"Since I began my career, I have been making this sort of music — reggae, different sort of dancehall, and these kinds of rhythms," he says. "One of my main go to artists is Bob Marley, and he inspired me like crazy on this new album. It was something that I already had in my DNA."
Though they didn't get to the film the video for "Tonika" with each other because of COVID-19 safety concerns, Maluma mentioned seeing the final product, with Ziggy singing in Spanish, was "a big, big, big deal" for the Latin culture. While that video relies on vibes, the story at the center of the "Agua de Jamaica
" visual tells another tale: "It's sort of romantic," he says, stressing how he wanted his sensual video with model and star Davina Bennett
to visually combine his own culture with that of Jamaica's as represented in a love story. "For me, it was pretty critical to have both cultures in and show that we're powerful, too."
And speaking of cultures, Maluma made sure to say how he wants "La Burbuja" to resonate as "a global song" due to the huge local party it came out of, courtesy of his collaborator Charly Black. Subsequently, the local "bubbling" dance had captivated him — so he noticed it in Spanish, "La Burbuja," and made a tune out of the moment. "It has a pretty and strong story beyond it."
Watch Maluma tell it, and break down more of his #7DJ
videos, in the MTV News interview above.
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