The Summery Sounds Of VIVIZ, K-pop's Resilient Trio

By Nadia Trudel


It’s challenging not to be charmed by the “rookie veteran” girl order VIVIZ.


From notoriously grueling trainee days to the struggle for recognition, unbridled success, and later rebirth, theirs is a unique path. You can’t help although root for Eunha, 25; SinB, 24; and Umji, 23. The three originally debuted in 2015, making up half of the girl categorize GFRIEND. Originally believed underdogs in the industry, GFRIEND went viral for performing breakout hit “Me Gustas Tu” at an outside concert in the rain where, despite countless brutal falls, the females kept getting up and dancing. The incident is a shining symbol of their resilience and work ethic.


Right following the abrupt disbandment of the beloved order in May 2021, the women could’ve gone their separate ways. As a substitute, Eunha, SinB, and Umji came with each other to form VIVIZ. A clever abbreviation of the phrase “vivid dayz,” the categorize lives up to their sunny name with their bouncy debut track “BOP BOP!” and the refreshing passion of “LOVEADE,” off their new mini-album Summer Vibe. While the musicians tackled innocent, sophisticated, magical, and emotional concepts while in their time as GFRIEND, their turn to retro pop makes VIVIZ especially exhilarating to watch.


VIVIZ has had a busy year between their debut in February and subsequent promotions for “BOP BOP!,” competing against groups like LOONA, WJSN, and Kep1er on the reality competition show Queendom 2, festival appearances, and their summer comeback. Despite their schedule, the artists join a midday Zoom call to chat about the several colors of Summer Vibe they’re bringing to fans. They happen to arrive in categorize of their age.


There’s main vocalist Eunha, whose bubbly voice makes her instantly recognizable despite keeping her camera turned off. Next is main dancer SinB, on Queendom 2 she attracted attention for her playfully blunt personality, particularly if she was shown getting out of a car looking serious while holding up a sign on her phone that read, “I’m in a good mood.” She presents the most mature image in the trio, long dark hair as well as a tiny smirk rather than a toothy smile. Finally, there’s the maknae, or youngest member, Umji. Her once-flaming orange hair has faded to a soft sunset, and she appears up close and approachable. While in the interview, she opts to answer a number of questions in English language without help from the interpreter.


MTV News: All three of you have been in the music industry for over seven years right now. How has the K-pop industry changed since your original debut in 2015 and your debut this year?


Umji: Firstly, I think the genre of music has become very diverse throughout the past years, and yes it seems as though the characteristics of content have changed a lot. In the past, there were only platforms that were for television. However right now, there really are so several good platforms, like YouTube, and we’re participating in several of these. I think there have been a lot of changes in that sense.


MTV News: Soon after working with each other for so long, how did reforming as a trio change your relationships together or your order dynamic?


Eunha: Yet we habitually had a good relationship before, I think we became even more reliant on each other and love each other more since becoming VIVIZ.


MTV News: The title of your new mini-album is Summer Vibe, what sort of mood were you attempting to set?


SinB: You’ll have the ability to feel the freshness and excitement about summer via title track and the B-side tracks of the album.


MTV News: Which song on the mini-album is your favorite?


Umji: I really love all of the songs, however I think my preferred song excluding the title track is “Love Love Love.”


MTV News: Is there any reason?


Umji: I love the track, especially the chorus and the bass sound. It makes me excited.


Eunha: my main go to song is “SIESTA.” You'll have the ability to feel a sort of lethargic and breezy feeling that’s appropriate for summer.


SinB: I like the song called “Choom” [Korean for dance]. The title makes it seem like it could be an exhilarating song to dance to, however it actually has a very calm and somewhat mature feeling. I like how it's a song you could comfortably listen to.


MTV News: What kind of efficiency can fans expect for your comeback?


Umji: Considering that it’s a song for summer, I think they could have the ability to witness astonishing energy from our members, and rather than us trying so hard, I think it'd be nice if they look forward to seeing VIVIZ like the song.


MTV News: Competition can be stressful, although it could also be very energizing. What was it like participating in Queendom, your first survival show?


Eunha: I was worrying a lot before we went into shooting. I did not have any previous experience with competing, so I worried that it could be very stressful. Yet preparing for the stages was more enjoyable than I had predicted, and I was happy to receive the attention.


MTV News: Which Queendom performance are you most overjoyed of?


SinB: Actually, we're delighted of all of our performances since we put so much effort while preparing for them. That being mentioned, our final stage, the song itself was a song that we had been waiting so long for to be released to the world, so we’re pretty happy and overjoyed that we were able to pull off the efficiency well.


MTV News: In your final stage you performed “Red Sun!,” which was a song from your previous order that was never released. How did it feel to finally perform it?


Umji: Frankly speaking, nevertheless it is a song that we acquired throughout our time as GFRIEND, the original plan of the song was to create an album or do an efficiency while in a concert as a unit sort with the three of us. So, for a long time, “Red Sun!” Was a song that the three of us were planning to perform, and we felt a sense of fulfillment to have ultimately come through with the plan that didn't happen back then. Furthermore, since the song wasn't in our hands, we missed and longed for it. We went into preparing for the efficiency with the thought that the song had finally noticed its rightful owners.


MTV News: You recently performed with some of your label mates like Soyou, Lee Mujin, and Mighty Mouth. Is there an artist with whom you'd like to collaborate?


SinB: Actually, we did not have fellow business artists up until coming to Big Planet Made, and since there really are so several artists here, including Soyou, I think it could be fantastic to collaborate with each one of those because the possibilities arise.


MTV News: All three of you have written and composed songs in the past. Are you working on anything right now?


Eunha: We didn't participate in any songs for this album. Yet, all of us are still very interested in writing and composing, and we think it could be good if we might participate in creating a good song someday.


MTV News: How do you stay energized and creative?


SinB: At this moment, noticing how we are developing and improving makes us hope to work harder. Also, because we have a strong want to show our diverse sides to our fans, we’re putting in the additional effort and attempting to learn more about ourselves.


MTV News: Beginning a new chapter as a new categorize, what objectives do you have?


Umji: Nevertheless there may be times any time Once I get tired while doing what we do, I hope attempt to like the hardships to a certain degree and to routinely remain grateful and happy even while in those times.


Eunha: Since we are planning our United States debut, we desire to create the name VIVIZ widely known in the U.S., As well!