The Chainsmokers Go ‘Full Psycho’ In ‘Everybody Hates Me’ Video
The Chainsmokers have been heading in a decidedly moodier direction this year, as evidenced by “
Sick Boy,” “
You Owe Me,” and their latest single, “
Everybody Hates Me.” In the latter track's new video, that dark side comes to life because the duo grapple with the sad truth that fame comes at a cost — and haters are almost routinely segment of the price.
The clip finds Alex Pall and Drew Taggart racing through a tunnel in an open-top Jeep, then attempting to drown out the noise at a home party. For Pall, that insinuates drinking his troubles away, and for Taggart, it means literally going underwater. Because the song reaches its climax, the guys douse a vehicle in gasoline and burn it down with a fire so big that the haters surely feel the heat. In the final scene, Taggart has the same scary black eyes that he had in the “Sick Boy” and “You Owe Me” videos, apparently signaling that he’s gone — in his own words — “full psycho.”
The “Everybody Hates Me” video was directed by The Chainsmokers’ go-to director and tour photographer, Rory Kramer. In a
Instagram post, Kramer suggested some insight into the video’s themes, writing, “Scene 1 the tunnel scene, is like the retro future where @alexpall and @drewtaggart are driving and seen looking back at what would be memories, regret, or something haunting them, however they push forward and chase dreams. Scene 2 the pool party. Here we find Drew at the bottom of a pool which is to resemble anxiety, feeling trapped, suffocating.”
Kramer continued, “Scene 3 the explosion. Here we blew up a Length Rover to define their success of ‘Closer’, something that changed their lives, my life, and the rest of their team's lives. Much like a fire, we couldn’t control what it brought, the passion, the hate... We’re just attempting to be ourselves and do what we love.”
So what will the ‘Smokers next move be? With three singles released in the past three months, a new album announcement seems imminent. And judging by what we’ve heard for now, it'll be the duo’s darkest, moodiest work yet.
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