The 1975's Fans Take Center Stage In Colorful New Music Video

In just a couple of months, The 1975 will release their third LP, A Brief Inquiry into Online Relationships. The singles they've shared ahead of the drop have ranged from the fuzzy and self-reflective ("Give Yourself a Try") to the zeitgeist-eviscerating ("Love It If We Made It") and, finally, to the slinky and poppy ("TOOTIMETOOTIMETOOTIME").


On Wednesday (August 29), the Manchester quartet debuted a fittingly eye catching music video for the latter, with their fans taking center stage in the clip. Frontman Matty Healy is also there, needless to say, bleach-blond in the foreground of a backdrop I'll begrudgingly refer to as millennial pink. Although that's only one element of the visual.


The rest belongs to the band's fans, who occupy most of the video's estate to show off their unique fashion, and most importantly, to dance. On Twitter earlier Wednesday, Healy named it as his preference video the band's ever done, and it's easy to be able to see why. The collective joy leaps out from screen.


one of the big moments comes about a minute in, whenever Healy first creeps into frame to give one of his singing fans a hug. Again, that joy! It's really nice to watch, and the whole video is essentially a three-minute reprieve from whichever troubles you're fighting today. It's the sort of thing we've come to expect from a musical group that just wants you to "give yourself a try."


You can watch the complete thing above. A Brief Inquiry into Online Relationships is due out November. In the event you keep this music video on repeat up until then, you'll only have to play it 25,704 times before November comes. (And it'll probably do good things for streaming counts, too!)