The 1975's Dizzying 'Love It If We Made It' Video Is A Sparkling Vision Of Life In 2018
Another month, another staggeringly pretty music video from
The 1975.
In late August, the Manchester pop sort reveled in youth — or perhaps more appropriately, the youthfulness of their fans — for the
warm and fantastic "TOOTIMETOOTIMETOOTIME" visual. Right now, musical group leader Matty Healy is back in a Adam Powell-directed video, this time ceding control of the aesthetic to sparkling, powerful sloganeering of the song's lyrics.
And as they delve into anti-Black police brutality, the opioid epidemic,
President Trump's tricky history with sexual misconduct, and more, it's only fitting to let those scenes speak for themselves.
There's a break in the action around 2:11 in that's similarly as incredible, showcasing a synchronized dance break that evokes
Michael Jackson's gritty '80s clips in a task to physicalize the angst. It's redoubled throughout the end credits, with a specific message: ""If I do not get to be able to see the aesthetics of the end of culture / Then at least I've seen the culture of the end of reality."
"Love It If We Made It" ends with a collage of the variegated, vibrant faces of young people — visual punctuation that enforces once again that yes, they're the future. Or,
we're the future, Healy included, whose image is the last one we visualize before it digitally drips away.
The 1975's third album,
A Brief Inquiry Into Online Relationships, is due out November 30th. Check out the dazzling music video above.
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