Taylor Swift Admits 'Look What You Made Me Do' Was A 'Bait-And-Switch' For Fans

Taylor Swift has been notoriously press-shy this album cycle, nevertheless she's definitely not reluctant to open up to her fans. Eight months soon after dropping Reputation, the 28-year-old has finally spoken out about the inspiration beyond the chart-topping album. In doing so, she acknowledged that lead single "Look What You Made Me Do" duped fans into thinking her new music was all about bitterness and grudges — once that couldn't be further from the truth.


"[I] think there was a little bit of a bait-and-switch that happened with this album as soon as we put out 'Look What You Made Me Do' and we’re like, 'Guys, this album is gonna be one thing.' And any time the album came out, it's legitimately an album about finding love while in all of the noise," she told a little sort of fans while in an intimate show in Chicago on Wednesday night (August 29).


Swift went on to describe the journey at the center of Reputation, which dovetails into self-reflection about what really matters in life.


"It begins with the noise and why that makes you feel, and why it makes you feel once folks are saying things about you that you feel, like, aren't true and living your life categorize kind of in defiance of that," she mentioned. "In defiance of your reputation. And then, order kind of, in the middle of the album you sort of realize 'how much do I really value that?'"


She added, "If you could find something real in spite of a bad reputation, then isn't that what matters the most to you? And doesn't it matter the most to you that you know who your real companions are now?"


That emphasis on proper relationships is all over Reputation — take, for instance, the hater-blasting anthem "This Is Why We Can't Have Nice Things," in which Swift sings, "Here's a toast to my real companions / They don't care about the he mentioned, she mentioned Then there's the susceptible ballads "Delicate" and "Call It What You Want," which are all about treasuring and protecting a relationship that's almost frighteningly sacred.


Swifties are definitely skilled at reading between the lines as soon as it comes to Taylor's music, however hearing the singer herself open up about them is usually a treat. Aside a letter she wrote in the Reputation liner notes, this is one of the only times Swift has actually shared her insight about the album. Here's hoping it won't be the last!