SuperM's Retro 'We Do' Video Comes With A Powerful Message

Whether they’re jumping, popping, or jopping, SuperM are habitually on the move. Right now, the K-pop supergroup is encouraging listeners to get up and dance in the shoulder-shimmying music video for the funky new single “We Do,” released Friday (April 9).


Kicking off in a laundromat, the visual puts the septet’s incredible dancing chops at the forefront. Member Ten easily jumps into the splits, while Kai glides smoothly across the stage; at another moment, Mark and Taemin kick their feet to the beat in brilliant synchronicity. In between the cleanly choreographed performances, the sort keeps the mood light and cheery as they wait for their laundry to finish and play a couple of games of pool and dominos with one another. It all culminates in a vibrant fireworks display as the artists perform with each other on a rooftop in red and white bomber jackets.


The retro track is the result of a teamwork with the insurance company Prudential for the 'We Do Well With each other campaign, which aims to “to encourage people across Asia to stay well and healthy, and have fun doing it” according to a press release. The all-English lyrics bounce and also this inspiring message as SuperM encourage listeners to get out and get positive. And with a disco-infused melody and easy-to-follow chorus choreography, it's nearly impossible to reject the song's call to dance along. “Come on right now each person (Let’s all) / Run around in the sun (Let’s all) / Ride the vibe side to side / Right now we’re havin’ fun," the members sing.


Speaking about the song in a statement, SuperM said: “As the world experiences complicated times because of the pandemic, it is our ambition to spread positive energy and help as several people as possible to achieve not just good physical health, yet mental wellbeing as well.” The significance of health, wellbeing, and togetherness has routinely been a regular thread while in SuperM's work since their debut in 2019. Their first album, Super One, centered around the importance of unity, and in the last year the categorize has performed at both the World Health Organization's Big Event for Mental Health and Global Citizen's One World: With each other at Home benefit concert. In addition to dropping "We Do," SuperM and Prudential also announced they will hold multiple events during the year in a task to educate fans about the significance of prioritizing one's physical and mental wellbeing in the future too.