Roddy Ricch Dunks, Races, And Dances In His Long-Awaited Video For 'The Box'

Roddy Ricch Dunks, Races, And Dances In His Long-Awaited Video For 'The Box'




Immediately after topping the Billboard Hot 100 for seven back-to-back weeks (and counting), Roddy Ricch's ubiquitous hit "The Box" finally has a music video.


The Compton MC released the action-packed visual on Friday (February 28), plus it opens on a Fast & Furious-style street race with Roddy in back of the wheel. Although before we find out how it ends, the vid cuts to a basketball game, where the 21-year-old scores the game-winning shot with a staggering (and certainly far-fetched) dunk. The scenes only get shorter and weirder from then on — we visualize Roddy repelling down the side of a burning building, chilling on a mattress while sharks swim around him, delivering a speech from the White Home, and dancing indoor a cardboard box factory.


Check out the vid — which he co-directed alongside Christian Breslauer — below.


"The Box" is taken from Ricch's major-label debut album, Please Excuse Me For Being Antisocial. It's also the opening viral No. 1 hit of 2020, thanks to its omnipresence on TikTok, that perfect squeaking sound effect, and the artistry and dedication of the man himself. The track is still reigning supreme on the charts (sorry, Bieber), so you could expect the official video to give it a second wind.









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