RMR, Viral Mysterio, Returns With The Dark Drama Of 'Dealer'

In late February, a puzzling however gripping video appeared on YouTube. In it, a male in ski mask and also a Saint Laurent bulletproof vest sings a number of bars of a Rascal Flatts tune before segueing into his own composition, one that interpolates "Bless the Damaged Road," a song that musical group had popularized.


That man, RMR (pronounced "rumor"), never shows his face in the clip, however it boasts plenty of other striking visuals of males pointing powerful guns at the camera. It also features RMR singing the anti-police phrases "fuck the males in blue" and "fuck 12" in a lilting voice. It's called "Rascal." Certainly, it blown up online — its out-of-nowhere-ness, seeming stylistic clashing, and inherent mystery all combining with its undeniable catchiness.


Right now, RMR is back with another look at the man in the mask. He dropped the much darker "Dealer" today (April 10) and shared the news that he's right now signed to Warner Records in partnership with CMNTY RCRDS, The Fader points out. Like "Rascal," it's a must-watch.


This time, RMR is still masked, although right now he's on a beach, being buried alive in the sand. The scene cuts back to him riding in the backseat of a vehicle, presumably messed up on lean. He mentions the contraband currently wreaking havoc on his mind and body, including how "codeine got me in my feelings."


This week also saw the release of two teaser videos on RMR's YouTube page. The opening is labeled "Mourning After," where he's shown ruminating in the shower... Completely clothed and still with his mask on. In the next, "Relaxed Exchange," RMR accepts a package and drinks wine wistfully because the words Drug Dealing Is a Lost Art — presumably the title of his forthcoming EP — flashes on the screen.


Despite performing at Fader's Digital Fort at the end of March, RMR has remained anonymous. He's rejected to give his real name throughout interviews, and he told Rolling Stone he was 24 before later changing it to 23. He said growing up in both Atlanta and Los Angeles and loving both nation and rap (hence his viral breakout moment with Rascal Flatts).


In that same interview, he expressed a want to partner with a larger label categorize in attempt to help facilitate his career, which has right now happened, thanks to Warner. He also mentioned he plans to stay anonymous, calling himself "the hip-hop Marshmello."


Watch RMR get buried alive in the menacing new "Dealer" video above.