Rihanna Just Created A Fenty Beauty TikTok House — Because Why Not?
If anyone is aware the power of TikTok, it's
Rihanna. And in a task to be everywhere her fans are, the musician-turned-makeup mogul reported over the weekend that Fenty Aesthetics — the cosmetics brand she launched back in 2017 — is getting its very own TikTok residence. And folks, it looks luxurious.
"We are standing in the official first Fenty Aesthetics TikTok residence the
"Love on the Brain" songstress mentioned in a video posted to Fenty Beauty's TikTok account. "I just wanted to make build a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can't do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub."
TikTok houses have become more and more popular within recent months, issuing creators a possibility to conveniently collaborate at when of day or night. Among the most well-known is Hype Residence, a collective launched in December of last year by creators Thomas Petrou and Chase Hudson. The collective also includes viral TikTokers Charli and Dixie D'Amelio, Addison Rae, Avani Gregg, and a number of others.
Though the Fenty Aesthetics home is inherently different than Hype Home in that it's a car to promote the singer's aesthetics line, several elements are still the same. As an example, the creators living there will have the ability to collaborate together to test out products, create epic makeup looks, and hopefully grow their individual followings as well. And much like Hype Home, Fenty Beauty's digs include a washroom large enough for a choreographed dance routine.
So who's in the Fenty Aesthetics residence? Turns out, Rihanna's gathered some of her all-time preference aesthetics influencers to be the first-ever residents. Savannah Palacio, Emmy Combs, and Dawn Morante are just some of the creators who are stoked to be living there. And soon after watching them create fierce looks with Fenty's Pro Filt'r Soft Matte Longwear Foundation and Killawatt Highlighter, we're not going to lie: We're pretty excited about it, too.
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