Post Malone Releases A Music Video, But Not Really A Music Video, For 'Wow'

For "Wow," Post Malone's most stripped-down single so far, he's released an accompanying video that's identically as bare, although fully authentic. It's a music video, yet not quite. It's an interesting discussion, actually. What makes a music video? Is it reciting the lyrics to B-movie storyline with a lot of celebrity friend cosigns? Or is any accompanying film that's assigned a music video, in actuality a music video?


"Wow" isn't interested in answering these questions, yet it does, although, present itself because the latter. It begins with a telling quote from former English language Parliament member Charles Buxton: "You will never find time for anything. In the event want time, you've got to make it." Malone follows this by not showing a music video nevertheless, as a substitute, a mix of random footage. It's cute, dancing, laughing Malone. There's DJ Khaled showing face here and we visualize a bit of Red Hot Chili Peppers rehearsing ahead of the 61st Grammys Awards. The perfect part about it all is the extended scene of the viral dancing man, Mike Alancourt, getting his groove on while the energetic song plays in the background. It all adds up to a captivating video that, by avoiding the conventions of modern music videos, creates something intriguing.


"Wow" would be the opening taste of something new from Malone following his 2018 album Beerbongs & Bentleys. Since then, he collaborated with Swae Lee for "Sunflower" and performed at the 61st Grammy Awards with the Red Hot Chili Peppers.


Check out this music video, that's not really a music video, above.