Niall Horan's 'On The Loose' Looks Like An Expensive Car Commercial

Since breaking out on his own as a solo performer, Niall Horan's stuck to a with little effort identifiable music-video aesthetic: moodily gazing however sometimes smiling, and always playing guitar.


You wouldn't expect a clip as high-concept as, mention, Zayn's Baby Driver-channeling "Dusk Till Dawn" or the culinary carnage of Harry Styles's "Kiwi" from Niall. Yet that's why his new video for the slick, upbeat "On the Loose" is so surprising.


Directed by Jake Jelicich from a "vision" from Niall himself, "On the Loose" finds the singer without a guitar however with a burning question — does this woman, who keeps spinning in denim and spilling her whiskey, really love me?


It's a hazy unspooling of jealousy shot like a high-end vehicle commercial, with a tasteful collection of shots featuring Niall, yes, gazing moodily, yet also allocating steely looks beyond sunglasses as he sits in back of the wheel in the middle of the desert.


Niall's upcoming world tour in support of his debut album, Flicker, kicks off March 10 and makes its way to North America in July. He'll be playing guitar again then, guaranteed.