Nasty Cherry's 'Live Forever' Video Is An Infectious Slice Of Big Webcam Energy

Cherry Pits, your wait is over.


Since debuting earlier this year with the sleek, '80s-inspired mini-anthem "Win" and the more contemplative ballad "What Do You Like in Me," Nasty Cherry have been hard at work. The hybrid British-American musical group started immediately after some behind-the-scenes matchmaking by Charli XCX (who co-wrote "Win" and co-directed the video) and their music does retain a sonic similarity to some of Charli's early 2010s work on True Romance.


However as their latest single proves, the quartet are making music all their own. On Friday (August 9), Nasty Cherry returned with the glossy, surging "Live Forever," which also credits Charli as co-writer and Justin Raisen as producer. They also dropped a new video that they shot themselves. Big 2005 webcam energy incoming.


The self-shot visual is heavy on joy, a fitting complement to the song itself. It centers around the quartet — Gabby on vocals, Debbie on drums, Georgia on bass, and Chloe on guitar — hanging out, giving each other Nasty Cherry tattoos, and hitting the arcade. Any time if they come with each other to sing the chorus, the camera positioning and infectious attitude they emit radiates the early days of webcam-assisted YouTube uploads. It's really nice.


In June, Nasty Cherry ran through "Live Forever" as a blazing set highlight at their Brooklyn show immediately after a similarly animated cover of '60s bubblegum-pop classic "I Want Candy." It's all segment of the patchwork of the musical group itself.


Though their logistics are still tricky, as Debbie and Georgie stay in London while Gabby and Chloe live in L.A., In July, the four were back with each other writing again, as they posted on Instagram. While they next find themselves on the same continent, let's hope they're working toward cranking out more jams like this one.


Blast "Live Forever" loudly through the the new black-and-white video above.