Migos And DJ Mustard Take Over A Warehouse For a Paintball War In 'Pure Water' Video

What do water and paint have in normal? Besides both being wet, nothing. That's apparently enough to string them with each other because DJ Mustard and Migos' new video, "Pure Water" is about fast and upset painting action. This isn't your typical easel-in-a-studio-apartment sort of painting. This is a gigantic warehouse, wartime painting. The video, that came out today, isn't concerned with how much sense it makes –if any. It's all about the experience, and, in typical DJ Mustard style, how much energy his presence (whether in person or because the producer of a track) can bring to any environment.


Thick buckets of colored paint splash in sloshes on the ground continuously in "Pure Water." We're placed directly on the battlefield following two teams of females holding opaque balloons. These balloons are thrown airborne and pop on the skin of others at fierce speeds, bringing exploding rivers of reds, blues, and yellows, into the air and onto the goggles of smiling and grimacing paint soldiers. The complete scene is blindingly bright and cute, its cinematography enabling us to be able to see the individual pores of each person involved –especially the smiling trio of Quavo, Offset, and Takeoff and producer who are clearly enjoying themselves. The ending segment requires a two-step routine that is at once nostalgic and very in line with what sort of energy that Mustard brings – a jovial fire that brings the laughs in tandem with the hype.


If you're curious about the level of energy that these performers bring, be sure to check out Migos at Rolling Loud in May. Last month, Offset released his debut solo album Father of 4 and the trio dropped a new record, "Position To Win." Both Quavo and Takeoff released their respective solo albums Quavo Huncho and The Last Rocket in 2018.