Katy Perry's Healing 'Never Really Over' Video Will Attempt To Cure Your Heartbreak
2017 took a lot out of
Katy Perry. To promote her fifth album,
Witness, she endured a 72-hour live stream that dug into
her neuroses, forced her to reckon with
past lovers, and set her up to bare her soul on the album as well. She did, and she spent nearly per year on tour bringing that experience to the masses.
It makes sense, then, that we haven't heard a ton from her since then, apart from the occasional
one-off or
superstar collab (or
engagement announcement). Yet that all changed this week. "Never Really Over," her buoyant new single, is here. And with its marching-band drums and rousing chorus, it evokes the empowerment of her best past singles like "Roar" and "Firework."
Perry prefaced the release with
a pastoral promo teaser focused in the sunlit warmth of nature and the sound of lapping water, a potential signifier that her newest era's ambitions could be more serene and much less concerned with sloganeering (like, mention, "
purposeful pop"). The glowing video, directed by frequent Rihanna collaborator
Philippa Price, finds Petty at a retreat resort, dancing and stretching and accessing her chakras to leave her burdens beyond. It's a totally sunny reintroduction that finds Perry in a bouquet of organic, eye catching gowns like an astral being from
A Wrinkle in Time.
"I guess I may try hypnotherapy / I gotta rewire this brain," she sings in the next verse before potentially alluding to her past well known beaus. "'Cause I can't even go on the world wide web / Without even checking your name." The continued refrain of "two years still takes me back" during also lends credence to the fact that while the song takes the shape of a break-up hymn, it may have more to do with Perry's growth and
self-acceptance since 2017 than anything else.
Watch the flowing video for "Never Really Over" above, and check it out on Friday on mtvU and MTV Live.
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