Justin Bieber Strikes Deal With YouTube For New Project

Justin Bieber is partnering with YouTube for something big, however we'll have wait up until 2020 to be able to see what it is.


YouTube reported on Thursday (May 2) that the platform is working alongside Bieber to bring some group kind of "top secret" project to fruition next year while in its Broadcast presentation for advertisers.


It “promises to be one of the most talked-about YouTube originals ever,” mentioned Robert YouTube’s chief corporation officer Robert Kyncl.


While in the event, the streaming platform indicated that all of its new and returning original series and specials, presumably including whichever it is that Justin's starring in, will be obtainable for free with ads starting this summer. This is in stark contrast to its previous offerings, which would often require users buy paid subscriptions to be able to see original content.


Bieber's upcoming project marks a return to the very car that made him prominent in the initial place. The Canadian pop star originally gained notoriety immediately after posting musical performances and covers to YouTube as early as 2007. His version of classics by the likes of Stevie Wonder and Usher caught manager Scooter Braun's eye, who reached out to Bieber and got him began on the path to stardom. Braun has remained Bieber's manager ever since.


Unfortunately, there aren't any real specifics as far as what to expect from the best secret" project. While we know music is of course a critical aspect of YouTube, Bieber has all although stepped away from making new tunes for a short period of time, save for briefly performing with Ariana Grande onstage at Coachella earlier this year. He was spotted mulling over a potential reality show with partner Hailey Bieber, although no announcements have been made on that front yet.


Whichever the project happens to be, hopefully we won't have to wait up until it's out next year for some hints at what it can be.