Justin Bieber's 'Yummy' Video Will Make You Hungry

Justin Bieber is wasting no time.


Just four days into 2020, the R&B(ieber) maestro has already made good on delivering the begin of a deluge of new content he promised would come this year. He released a silky new single called "Yummy" on January 3. He teased a forthcoming docu-series. He might've revealed his new album title by means of the neck tattoo. He even joined TikTok.


And because this simply wasn't enough, on Saturday (January 4), Bieber also dropped the very pink "Yummy" music video, and it also features enough junk food to tempt you to break your new year's resolution already.


As a blushed-out Bieber (pink hair! Pink hoodie! Pink lips!) Enters a very elaborate dining place, the video starts simply with an assortment of restaurant sounds — crunching french fries, clanking glasses, a string quartet. Once the song kicks in, the scene rapidly escalates into a round of speed dating, and the rotating cast of upper-crust patrons at JB's dining table (including one old timer who generally seems to be a cross between Wallace Shawn and the dancing Six Flags geriatric man) all seem to be vying for his favor. He loves the attention.


The real star of the clip is the silly spread of food on the table. Fresh lobster entices. A mound of Cheez Doodles beckons. As engineered by director Bardia Zeinali, takeout Chinese and jiggling gelatin molds rub elbows Twinkies plus a towering cheese sandwich. It all appears, case in point, yummy. It also fuels the resultant inevitable dance party that consumes the eatery, in maybe the kinetic mixture of food and shimmying since Harry Styles's chaotically appetizing "Kiwi."


One possible takeaway is that right now that he's back with his first impending album since 2015, Justin Bieber is quite literally consuming food each person else's lunch. Or perhaps his album isn't called Forever right after all; perhaps it's Buffet.


Watch the sumptuous feast go down in Bieber's "Yummy" video above.