Juicy J Drops 'Who Run It' Remake After It Gets New Life From A$AP Rocky And G Herbo

"Who Run It" is basically 20 years old, although yet still sounds like the future. The Delfonics-sampling Three 6 Mafia beat is cinematically apocalyptic.


G Herbo, in a right now iconic recent freestyle, ripped the instrumental as DJ Bay Bay swayed along — a moment that became a meme. Right after Drake instructed them Chicago rapper to release the freestyle as an official song, rappers as varied as A$AP Rocky, Lil Yachty, Trippie Redd, and Cupcakke have also given their takes of the track.


Even Juicy J, the man accountable for creating the song with the rest of Three 6 Mafia, is updating his verse for new and old fans in a version that dropped Monday (April 9).


Over the phone speaking to MTV News, Juicy is gracious and thankful that an entirely new generation is keeping the spirit and sound of Three 6 alive, especially considering "Who Run It" wasn't given its genuine due any time it originally released in 2000. While in the intro of the freestyle, he shouts out all the rappers who "paid homage." It is a sentiment he isn't afraid to share in conversation.


"Shouts out to G Herbo," Juicy said. "Shouts out to Hollyhood Bay Bay. That's my dawg. That's the DJ that pulled the beat up. He pulled the beat up and Herb just killed it. Shout out Trippie Redd and Lil Yachty, A$AP Rocky, you know, everybody that's paying homage. I seen that flow. I was like, wow."


Juicy also described how the original "Who Run It" and also a lot of Three 6 Mafia's earlier songs weren't appreciated in their time.





"I routinely figured that the music could be bigger than what we thought," Juicy mentioned. Any time we was doing it back in the day, 'cause it was so different. You know, our fashion is different. Our sound of music is different. The way we make beats is different, and I habitually felt that it would impact sometime. Back in the day, we was underground music. It was only a certain quantity of people heard it. A lot of the songs that folks are discovering right now, nobody had never heard of these songs. I routinely felt like the music was bigger than what we was making."


Safe to mention that Three 6 Mafia is getting their due now.