JoJo Made Her Sun-Kissed 'Lonely Hearts' Video In Quarantine
Last week, we mentioned that
JoJo's "
Lonely Hearts" shines bright because the highlighter on her cheek in the single's artwork. Turns out, that only scratched the surface. The track's accompanying video dropped on Monday (April 27), and it's an intimate clip in which JoJo literally sparkles while illustrating the self-love journey she's singing about.
"How can I work on me, if I'm working on your body?" The singer asks, as we visualize her get in touch with her body and model everything from simple lingerie to sequined jackets. Sure, it was fun to be able to see JoJo party with her squad — which included Tinashe and Ari Lennox — in last month's
"Man" video, nevertheless she's just as captivating all on her own.
The "Lonely Hearts" video was directed by JoJo's longtime friend Zelda Williams, who helmed the equally simple and striking 2015 vid for "
Save My Soul." In a
Instagram post on Monday, JoJo dished that she and Williams made the video while social distancing, explaining, "Shot this on a sheet outdoor in the sun with my sis @zeldawilliams. SO THANKFUL to have such talented companions to prepare things with. She stayed wearing a mask literally the full time and made a very atypical experience seriously fun."
Williams returned the passion by
tweeting, "Met Jo at the
RV premiere, and we've been companions ever since! She was the opening person to ever let me direct, also it changed my world. I am forever grateful for how much warmth & passion just being around you brings into my life."
"Lonely Hearts" will appear on JoJo's fourth album,
Good To Know, out this Friday (May 1). In the meantime, check out her glimmering new video above.
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