J. Cole Calls SoundCloud Rappers 'Exaggerated Versions Of Black Stereotypes'

J. Cole didn't pull any punches on "1985" (Intro To 'The Fall Off). The KOD closer noticed the Fayetteville rapper taking shots at anonymous rappers glorifying stereotypical portrayals of African-Americans. Several people think Cole's subliminals are for Lil Pump or Smokepurpp. Yet, in a new Vulture profile, Cole states his critique is intended for a collection of people.


"It's really a 'shoe fits' situation — a few people can wear that shoe," Cole mentioned. "Why you yelling at your show? You have to feel attacked in some sort of way, must feel offended, and in the event you feel offended, then that demonstrates something rings true, something struck a chord. That’s cool with me. That’s all I ever wish to do."


Cole made a more pointed statement later in the interview about the caricatures several SoundCloud rappers paint of the black community.


"If you exclude the best three rappers in the game, the most popping rappers all are exaggerated versions of black stereotypes," the Kids on Drugs rapper continued. Exceedingly tatted up. Vibrant hair. Flamboyant. Brand names. It’s caricatures, and still the dominant representation of black people, on the most popular entertainment format for black people, period."


On "1985," Cole explains why he believes a white audience wants to be able to see negative portrayals of black and brown artists.

But have you ever thought about your impact?

These white kids love that you don't give a fuck

'Cause that's exactly what's expected as soon as your skin black

They wanna visualize you dab, they wanna visualize you pop a pill

They wanna visualize you tatted from your face to your heels

And somewhere deep down, fuck it, I gotta keep it real

They wanna be black and think your song is how it feels

Recently, Cole has released two videos from KOD — "A.T.M." And "Kevin's Heart." Both songs visualize the Dreamville rapper taking a close look at the addictive qualities of cash, sex, and narcotics. It's safe to mention Cole has a message to tell and he isn't slowing down anytime soon.