Iyla Talks New 'Tattoo Tears' Video, Venting, And Embracing Her Scars
"Today is literally my beginning day off in months,"
Iyla says excitedly over the phone. It's a Friday morning and she's reciting her plans for this unusually quiet day, which center around one very magical destination: "Disneyland is my main go to place. It has a good vibe to it."
The downtime didn't last long. On Thursday (January 23), the L.A.-Based pop/R&B artist got back to firm by launching her next era with the release of "Tattoo Tears," the lead single off her forthcoming EP,
Other Ways To Vent. And what a stunning reintroduction it is. "I haven't put out music for over per year right now she told MTV News, "and it just felt like this was a good way to come out bang and also a statement."
That statement is one of total empowerment, as she tells an ex trim rather "tattoo tears than cry for you." Over a flexible R&B beat, the 26-year-old continues asserting, "I can reign on my own / I'ma wear your crown, throw a king off his throne." The song was borne out of personalized experience and also a realization that erasing pain isn't routinely an alternative, nevertheless controlling how you visualize it is. As she observes on the next verse, "These scars will never cease to exist / Although I won't ever fill 'em, fill 'em in / 'Cause they gonna make me badder in the end."
as soon as I wrote that, I was coming from this place of feeling like... In a relationship, there really are some days emotional scars left on you," Iyla explained. "I wanted to come at it from, although you did this to me and also you left this mark, I'm going to be cuter and badder in the end because of it. I'm going to embrace it and make it my own and own it for the rest of my life.
"'Tattoo Tears' is the most badass way of saying that I never desire to cry for you again," she continued. "I'd rather carve this cute scar into my skin than cry for you."
Iyla plays off of these freeing themes in the accompanying video, directed by longtime collaborator Embryo. In it, she abandons her normal bright color palette — seen in her earlier videos like "Juice" and "
Flowers" — and steps into a black and white world where geometric projections continuously wash over her.
"That stems back to the theme of the record," she mentioned. "A lot of times in relationships there really are these standards that are projected on you. Or expectations or emotions, whether that's from the person you're with or from people around you. The video is symbolizing that these projections are unable to stay on me permanently. At the end of the day, I got myself, no matter what, and those insecurities slide off. They plan to fall off of my body like those projections did. They're temporary."
Iyla speaks warmly nevertheless with clear conviction, and that command also comes through onscreen. In "Tattoo Tears," there's no one else sharing her space and nothing to distract from her emotionally resilient message. Unless, that is, you count the Beyoncé-esque wind machines that whip her hair around her face, or the fierce looks she wears while in, like an all-black ensemble with arm-length, crystal-adorned gloves.
any time [stylist Brookelyn Styles] put me in that, I literally felt like a superhero," she mentioned. "I was like, 'I'm ready. I got this. First video back.' I felt powerful in that and I wanted to feel powerful in this song. It's a susceptible record and it's certainly taking a stance and claiming my independence. A lot of this EP is like that."
Other Ways To Vent arrives on February 7 and marks the follow-up to Iyla's 2018 debut EP,
War + Raindrops. That first project is "more summery," although its sequel certainly leans on the darker, more ethereal vibe," she explained. "I think it was essential for me to go a little bit deeper into who I am and get a little bit more in my feelings. It's showing the ways that I vent, and music is my way."
Next month, Iyla will vent out loud on
her first headlining tour, which kicks off on February 16 in San Francisco before visiting 15 more cities in the U.S. And Canada. She'll perform both
War + Raindrops and
Other Ways To Vent on the North American trek, and she's looking forward to hugging her fans and reciprocating their support in a judgement-free zone.
once you come to the tour, I want it to feel like, whoever you are and wherever you're from, you are fully accepted and loved and this is a pretty safe space where we're all just on the same vibe," Iyla mentioned. "I want the tour to encompass that. I want the merch to encompass that. I want the music to encompass that. I think it's going to be a really cute year. I feel a good energy and I can't wait to just create more."
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