Iyla Breaks Down 'Flowers' And How To Say Sorry In A Relationship

Iyla Breaks Down 'Flowers' And How To Say Sorry In A Relationship




Iyla is surrounded by roses, sunflowers, tulips, and peonies in her buoyant new video for ferns The rising pop/R&B singer is furious at the constant pleas for forgiveness by floret-faced butlers who cater to her every need. In a video bursting with the colors of a springtime fever dream, the relentless decor is also probably hell to witness in the event if you've a pollen allergy.


Iyla laughs as she explains the video's unique concept to MTV News over the phone, revealing its a deeper meaning. "It's about the idea that females will really accept gifts and material items in place of an apology," she says. "It's like, oh, get me plants or chocolates or whichever, yet really there's something else going on and also you can't just be trustworthy with me!"


"Flowers," which appears on Iyla's debut 2018 EP War + Raindrops, finds the singer's soft timbre whispering sweet arrogance in your ear and picking the petals off of roses. Her annoying lover apologizes by shoving ferns in front of her, although that just won't do the trick this time — even if she does, case in point, like ferns, despite the song's bitter refrain ("Fuck ferns. However she wouldn't tell you that. "I like delicate and pretty ferns she says. "I think my favorites could be both peonies and roses because they both symbolize love."


It makes sense that the plants visual is absolutely overgrown with ferns, even as this dream garden sets the stage for a creepy storyline. While getting her every need catered, Iyla psychedelically changes size according to what occurs, at one point appearing with her head popping out from the best of a residence. "The theme is sort of like Alice In Wonderland, that once I'm given love and affection I grow, and once I'm given material items, I shrink," she says.


Her preference scene finds her scarfing down boxes of chocolates with a murderous glint in her eyes. The boxes speedily tower higher and cocoa smears the corners of her mouth, however she just keeps going. "We shot that specific scene maybe three or four times, so I kept having to get my makeup redone because we'd have to take the chocolate off of my face to eat it again and again," she says. "I'm not complaining."


As several petals, vines, and blossoms dot the landscape of plants though, Iyla wants to create it clear that these gifts can only go for now any time it comes to apologizing for wrongdoing. "You have to apologize to be and be both real and sincere she says, before adding a second demand: however you also have to have a rose in your hand."


"Flowers" is the third video she's dropped from War + Raindrops after the breathtaking cinematic visuals for "Juice" and "Shampoo." It's equally a feast of warm colors and heightened visual beauty, giving new dimensions to the song it resembles. All three were directed by Patrick "Embryo" Tapu, Iyla's creative director who assists the bring her outlandish visual direction to life. "We both just had a similar feel for the video, so we got in and did an one-day shoot," she says of the process. This could be the remainder of the videos from War + Raindrops as the three released visuals "really tell the story of the EP." Although with Iyla and Embryo with each other, you never know. She leaves the door open for possibilities.


It's been almost per year since her debut EP came out last October, and although ferns is just coming out, Iyla is surging ahead. "I am actually literally in the studio now she says. "I'm working daily and night for the upcoming months. I don't know exactly what it will look like – if it's another EP, if it will be a number of singles – however there really is certainly going to be new music out before the end of the year."


Check out Iyla's garden-centric video for ferns which premiered today on MTV and mtvU, up above.









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