Inside Justin Bieber's Super-Chill 'House Of Changes' Album Release Party
In November 2015,
Justin Bieber celebrated the release of his album
Purpose with
an intimate show at L.A.'S Staples Center, where he performed a couple of songs, answered some questions, and skateboarded onstage. He was emotional that night, choking back tears while talking about how he had "lost [his] place" in the world for a while.
Almost five years later, Bieber delivered his
Purpose follow-up,
Changes, and marked the occasion with another special launch party on Friday night (February 14). This time, he took over a private inside skatepark called The Berrics, just three miles southeast of Staples and situated beyond a row of unassuming warehouses. The Spotify-hosted event transformed the airy space into home of Changes," billed as a cautiously curated epicenter of all things Bieber." Everywhere you looked, there was some installation or dessert or segment of merch to discover. So as soon as your eyes would eventually wander over to the small pack of skaters rolling up and down the ramps, it was only with a shocked double-take that you found Bieber himself.
The man of the hour was dressed down in a yellow Drew Home hoodie plus a beanie, grinding and board-sliding around the tiny park and combining in with the pack of fellow skaters whom he would fist-pump soon after doing some cool trick. His manager Scooter Braun was sitting on a bench watching him, his friend and Drew Home co-founder Drew Good was hanging out by a DJ who played
Changes over the speakers, and his videographer Alfredo Flores was vibing along to the music while capturing JB on film.
a little contingent of superfans chosen by Spotify were invited to the event, and if they weren't watching Bieber on his board, they were exploring the immersive,
Changes-themed zones that filled the room. Upon walking in, fans grabbed a white t-shirt from the "Off the Rails" portal entry — at each subsequent stop, they could pick up different
Changes decals to customize their tees. The "Intentions Room" let fans bring their own written "
Intentions" to life in a visual display. On the walls, they penned things like, "Learn to love myself" and "Help others." Bieber himself even wrote, "My intention is to be the ideal family member man I can be."
Alfredo FloresFrom there, fans jumped into the massive "Plush Pit," which was filled with human-sized stuffed teddy bears reminiscent of the Drew Residence mascot, Theodore. Other pretty photo opps included the "Changes Motel," a kitschy rendering of a vintage motel room, and also a red-lit photo booth where you can should make your own
Changes album cover that was then printed and fit into a physical CD case.
On the other side of the skatepark was the "Yummy Banquet," based on the single's delicacy-filled
music video. A bar served custom cocktails like the vodka-based "Running Over" and the tequila- and mezcal-filled "Yummy." Dancers in full-body food costumes — a segment of bacon, a bunch of grapes, etc. — Shimmied and shook around tables upon tables of frosted donuts, gelatin cakes, and macaroons with smiley faces on them.
Alfredo FloresEvery right now and then, I glanced back over at Bieber, who remained skating, smiling, occasionally busting out a little bit dance move, and routinely looking happy and comfortable. Unlike that
Purpose event almost five years back, the evening felt authentic and relaxed — there were no tears, probably minimal nerves, and zero pressure for Bieber to "perform." As he tells us on the new album, he's been "going through changes"; he's wifed-up, got a mustache, and feeling healthier. Last night made it clear: the changes are good ones.
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