How Lizzo's Using Her Versatility And Hustle To Secure Future Success

To mention that Lizzo and her overarching message of self-love have been well-received is a understatement. Her song "Truth Hurts" topped the charts in September, and also you don't have look far to be able to see her lyrics being used as Instagram captions. Thanks to Lizzo, everyone's "100% that bitch," and no one will "ever, ever, ever, ever" be anyone's side chick. And while the conversation about Lizzo and self-love will continue to be a crucial one, her new Billboard cover story delves deeper: the longevity of her career and why she's already making moves to secure future success.


For those who hopped onboard the Lizzo train right after hearing "Truth Hurts" in Netflix's Something Great, you're definitely not alone. However actually, the singer's been proposed "dozens" of other synch deals. Her music has been featured in Barbershop: The Next Cut, Girls Trip, and A Bad Moms Christmas, among others. And yes, it's been played in those Cape Line and Absolut ads, also. According to her, there's no shortage of such offers. "I get so several emails each and every day about synch requests," she told Billboard. "I look through it, ensure it's not problematic, and I mention, 'Approved.'"


Securing those deals, naturally, is a way for Lizzo to make sure financial stability long into the future. Although having her songs featured in TV shows and movies isn't the only way she's setting herself up for years of success. The "Juice" singer, it seems, hardly ever turns down a possibility to present her talent, whether it's rolling up to Today in a convertible or dancing in front of an inflatable ass at the MTV Video Music Awards. "I've routinely had to turn haters into congratulators," she mentioned. "That's the thing with my songs and my live shows: I've never lost that mentality of 'I have to win you over,' and I’m never going to."


Winning people over is one thing, although keeping them invested is an entirely different beast. Fortunately, Lizzo's hustle and versatility are so much of her appeal. And where other artists might stick to what they know, Lizzo's not afraid to take risks. "I can do anything, you know?" She mentioned. "You want a polished, choreographed efficiency? I can give you that. You want a wild rock [and] roll show? I can give you that. You desire to feel like you're in church? I can give you that." This exact confidence, immediately considering that, is what she's known for.


Between the constant deals she's being proposed and her efforts to be, well, everywhere her supporters are, it's not hard to be able to see that Lizzo has an objective. Ultimately, she wants to know that what she's issuing fans can't be noticed or replicated anywhere else. "There's that pop moment, once people can't really replace you. They're like, 'What is this? I can only get this here,'" she mentioned. "That's that good shit. That's that pure shit."


Read the whole new Billboard cover, which she splits with Lil Nas X, right here.