Harry Styles Throws A Fruit Orgy On The Beach In 'Watermelon Sugar'

"This video is really interested in touching."


That's how Harry Styles's bleary-eyed new clip for "Watermelon Sugar" starts, and in brilliant Styles style, it escalates from then on. He's got a watermelon, you visualize, and he's touching it. Well, first he's not — and then he is, and then he really is. And right now he's consuming food it.


the entire thing's a vision of ecstasy and summer haze that eventually culminates in what I feel most comfortable calling a fruit orgy. It's not quite that inexpensive, though; this is Harry Styles we're talking about. Rather, it's a celebration of pleasure that, by the time it wraps, harkens back to his 2017 "Kiwi" video, reminding us of the man's own sagely words from before his second album Fine Line even dropped at the end of 2019: "Kiwi walked so Watermelon Sugar could run."


The clip opens with a masquerade-masked Styles bringing a slice of watermelon to an oceanfront breakfast table, complete with coffee and orange juice. Forget cake by the ocean. This is all about fruit by the sea. Rapidly, the orgiastic celebrations commence, with very hot people surrounding Styles, touching him, smooching his cheeks, and embracing their own textural euphoria by being around each other.


Now more than ever, to borrow a phrase from every commercial airing throughout this unprecedented time, it's critical to remember there really are other ways of connecting while we remain socially distanced. Styles's video offers a nice added layer: Not that it's about time to go out and have a beach fruit orgy, yet to remember that while we stay house and stay safe, we can't forget about how physical human contact makes us who we are.


"DO NOT TRY THIS AT Residence a Styles tweet promoting the video reminded. "Practice social distancing." And once you're done practicing that, you'll ideally have perfected the art of touching just in time to touch other people once again — any time it's safe to do so.


By the end of the video, Styles assembles his beach musical group for a tiered order pic reminiscent of the post-confectionary food fight class photo that punctuates his "Kiwi" clip. The connections between the two songs — not to say those "Cherry" plus a number of other Styles cuts — have been documented.


I, for one, appreciate Styles's commitment to his own look even while getting presumably sunburned on the beach. Though the "Watermelon Sugar" clip finds him in flared jeans, a billowy striped top, and even a wonderfully '70s shirt decorated with daisies, the first table scene shows him off in what's become his trademark Fine Line-era outfit, a sweater vest.


That he can do all he does here in such garb is inspiring. Check out "Watermelon Sugar" above and get a little bit inspiration yourself.