Galactic Shootouts, Skeletal Seduction: What's Going On In Rita Ora's 'How To Be Lonely' Video?

whenever you recover from the mindfuck that is Rita Ora's new video for "How to Be Lonely," you'll have a lot of questions, with these three probably being the most crucial to get answered. First, what did I just watch? Second, how did they film that scene with the eggs? And, lastly, did she really fall in love with a skeleton!?


Who understands if they'll ever get answered. Nevertheless Ora's visual for the song that she released earlier this month is ridiculously wild, inventive, and hair-raising at times. If you're not scratching your head right after watching it, we must not have seen the same thing.


'How to Be Lonely" finds Ora pondering what it feels like to have no one in her corner. She's in a relationship, walking on eggshells because her current situation isn't making her also happy. So in the video once we visualize her, literally, tip-toeing across hundred of eggs, it's an awesome nod to the song itself that makes you think that the full video will follow its stirring lyrics.


Nevertheless that changes quickly.


There's so much going on in here that it's nearly impossible to explain. Ora finds herself alone in a sea of kissing couples, nervously looking around for her partner. Pretty common scene right? Welp, there's another one right after associated with Ora getting cozy with a grizzly bear, then, another where the singer gets close and comfy with a skeleton. Yeah.


These are far from some of the weirdest scenes here. An explosion sends Ora flying via sky while in one clip, followed by one where she bathes in liquid gold. Right after banging a wall with a bat while dressed as a ghost, she invades a planet and gets into a galactic shootout with its inhabitants.


It's truly the freakiest video you'll visualize in 2020 by far. Yet that's what makes it so awesome. You literally never know what is going to be coming next as it cycles between its scenes. Director Dave Meyers explained the meaning in back of the visual's wild clips in a statement derived by Rolling Stone. “This video explores, abstractly, the emotions one feels any time going through a breakup,” he said. “It’s anger, longing, comfort, retreat, falling and, obviously, loneliness. Ultimately suggesting that this is a needed healing process that leads to the reawakening of one’s true self.”


"How to Be Lonely" is widely considered to be the initial single from Ora's yet-to-be-announced third album. Her last LP was 2018's Phoenix. 


Watch Ora's wild ride of a video for "How to Be Lonely" up above.