Future's 'Tycoon' Video Is What Success Looks Like

Future, known supporter of masks while in a unprecedented global time where they're more needed than ever before, had originally titled his eighth studio album Life Is Good. "It's about life and being good and just enjoying life," he told XXL earlier this year.


That album is officially out as of today (May 15), including a new video for "Tycoon." Yet it is no longer titled Life Is Good. Alternatively, Future retitled it High Off Life this week, just before he dropped it. Whenever you get to this point in your life, as soon as you've had success, you wanna continue having success," he told Zane Lowe in conjunction with the release.


you could visualize it in the video for "Tycoon," billed as a "desert cut," which indeed features Future, in a very expensive-looking coat, by a roaring fire in the desert and taking in the vistas. This is what success looks like, as directed by Danny Clinch.


High Off Line features collabs with Travis Scott, YoungBoy Never Broke Again, Young Thug, Meek Mill, Lil Uzi Vert, and, needless to say, Drake, with whom he worked on the song "Life Is Good." The album isn't the joint-rapper sequel to 2015's What a Time to Be Alive some fans had hoped for, yet hey, it's a start.


Last month, Complex reported on how Future's FreeWishes Foundation charitable company had put raised awareness and led to "hundreds of thousands" wearing masks and genuine face protection in the wake of the coronavirus pandemic.


Stream High Off Life in all its sky-scraping majesty below.