'Fuckboy Lauv' Royally Screws Things Up For Lauv In His Colorful 'Sims' Video

"You ever feel like there really are different versions of yourself indoors your head?" Lauv asks at the onset of his new video for "Sims," which is actually billed as a "short film." From then on, the singer-songwriter takes us on a journey through his mind that should look familiar to anyone who's attempted to group out all of the competing voices running through their head (or to any fans of Inside Out).


As we witness Lauv's all-too-relatable inner monologue about posting something on Instagram, we're introduced to the mini versions of himself who live indoors his head. Each one is denoted by a different color, and so they trigger his actions in ways that some days make sense, and some days don't. As Lauv attempts to order out the eye catching web of thoughts indoor his head, we visualize how a meet-cute with a girl in his apartment building plays out.


Does he screw it up, or does he manage to reign in "fuckboy Lauv" in time to create a good impression? Press play below to find out, and visualize the video as it airs for the entire day on mtvU and MTV Live.


Lauv's "Sims" video, as well as the music and other visuals on his forthcoming debut album, ~how i'm feeling~, emphasize the message that we're all more than just one identity. He explained in a statement, "~how i'm feeling~ is about embracing personality and all its different characteristic. I created 6 different characters represented by purple (existential Lauv), blue (hopeless romantic Lauv), green (goofy Lauv), yellow (positive Lauv), orange (fuckboy Lauv) and red (spicy Lauv™️), all of which make up my identity. ~how i'm feeling~ is the initial time I'm embracing all of the parts that make me who I am."


He added on Instagram, "This music video means everything to me. It explains the complete concept of the album and the different characters. Making it took my entire soul... Plus it's also pretty funny. I'm so excited for the rest of this era."


~how i'm feeling~ arrives on March 6, 2020.