Dua Lipa, Disco Queen, Launches Her New Era With 'Don't Start Now'

New era, new rules, new sound! Right after more than a week of building hype and sharing teasers, Dua Lipa has officially released "Don't Begin Right now the lead single from her upcoming second album.


As those teasers indicated, the new song is a upbeat disco stomper in the vein of "Electricity," Lipa's Grammy-winning group effort with Mark Ronson and Diplo. Over a grooving beat, the 24-year-old sends a "thank u, next"-style message to her ex, asserting, "I'm all good already / So moved on, it's scary." The hook is where she really hits her stride; you could practically envision her strutting over a bed of dudes as she belts, "Don't show up! / Don't come out! / Don't begin caring about me now."


Lipa dropped "Don't Begin Right now on Thursday (October 31) alongside a clip that doubles because the "official video trailer" — the opening 30 seconds include footage from the official vid, which arrives on Friday.


In a statement hyping up her fresh release, Lipa mentioned, "I chose to put this song out first so I might close one chapter of my life and begin another. Into a new era with a new sound! It’s about moving on and not allowing anyone to get in the way of that. It also felt like an organic first song choice as I made it with the perfect same crew I made 'New Rules' with."


Lipa's upcoming second album follows her 2017 self-titled debut, which catapulted her to superstardom on the back of her global smash "New Rules." The Brit pop star signaled the begin of her new era by wiping her Instagram account last week and posting snippets of "Don't Begin Right now alongside footage of her wearing a neon bodysuit.


Next up, Lipa will take the stage at this weekend's MTV EMA, where you could bet "Don't Begin Right now will get an absolutely electric live debut. Visualize her efficiency as soon as the show airs this Sunday (November 3).