Curious How Normani And Rosalía Ended Up In The 'WAP' Video? Thank Patientce Foster

Curious How Normani And Rosalía Ended Up In The 'WAP' Video? Thank Patientce Foster




Patientce Foster has made a name for herself by making names for others — and become a star while doing so. The North Carolina-born, Delaware-raised publicist started representing Cardi B if she was just 26 and, in a couple of years under her guidance, the rapper would appear on multiple TV shows, grace the covers of Rolling Stone and New York magazine, and ascend to the top of the Billboard charts with a debut single. A serial entrepreneur who began her first organization selling homemade magazines in the sixth grade, Foster’s journey is a clear example that real success takes hard work and dedication.


In the premiere episode of “The Method,” a new MTV News documentary series introducing the creative forces in back of some of the hugest artists working today, Foster explains that her winning recipe is a blend of calculated effort and also a confident personality. “People equate my success to luck,” she tells correspondent Dometi Pongo. “Like, I was lucky or my client was lucky, and we just, like, stumbled on this success, and the way it worked out for us was just, like, this fairytale. [There’s] so much more to becoming a symbol of success. It’s very little about what you look like, it’s very much about who you are.”


Nevertheless a collaborative vision is similarly key, as Foster learned firsthand working because the creative director for “WAP,” Cardi B and Megan Thee Stallion's slickest song of the summer. “Cardi knew what kind of video she wanted to create,” she says. “She knew that the song has to come out with the visual. She knew she wanted colors. She instructed us she wanted animals. She wanted prints, patterns. She wanted countless sets.” Cardi also wanted a solid crew of all-star performers that included Kylie Jenner, Normani, Rubi Rose, Rosalía, and more to bring the celebration of women’s bodies and pleasure to a crescendo.


“This is the era of the woman,” Foster adds. “You know, we sat down, we developed this list of individuals and I literally woke up every morning going immediately after every person on that list.” She says she texted Kris Jenner, “Good morning, beautiful,” for two weeks straight. “You know, pride to the side, I have a job to do, and I like to deliver, and I like to over-deliver… We were able to really pull with each other a cast of diverse, successful women.” Learn more about Foster's creative process and why she helped bring "WAP" to life by watching "The Method" below.









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