Conan Gray Feels Totally Lost In His New Video For 'The Story'

It's been a couple of months right now since Conan Gray stopped by the MTV News office for a brief, nevertheless impressive three-song set, and life for 21-year-old singer-songwriter has changed a lot since then. Last Friday (January 10), Gray reported his debut LP, Kid Krow, and also dropped his broody new song, "The Story." Right now, much less than a week later, he's back with a thought-provoking and melancholy video to match.


The music video starts with Gray wandering aimlessly before hitching a ride on the back of a pickup truck. As he walks through a seemingly abandoned town (and later, a seemingly abandoned property), he sings all of the unfair things he's seen in this world, from the effects of bullying and self-hatred to a fear of being your 100 percent authentic self. And though he seems despondent and like he's lost hope as he roams lonely dirt roads, he is aware that it's "not the end of the story."


With the end of the video comes a reminder that, while it can feel like it some days, we are never truly alone. As more people begin to appear, it becomes clear that they, also, are attempting to navigate the complexities of life. And just like Gray, they are simply attempting to find who it is that they really are.


Much like the song and its video, Gray mentioned in a statement that his upcoming album "is a study of how I perceive the world." The LP will also give fans a more in-depth look at his personalized life, from life on the road to learning to accept who he is.


"I talk a lot about my companions and people I've met touring within the past year," Gray added. "It's me. I'm not the coolest person, however the album is me accepting the fact I'm weird and I don't need to be anybody else. It's also a chance to motivate others to embrace who they are and be unapologetic about it."


In a Instagram post announcing Kid Krow, Gray also mentioned that he's excited for his fans to learn things about him that he's never revealed before. "I mention more on this album than I've ever mentioned in my life and I can’t wait to tell you all of my secrets," he wrote. "Love y'all."


in case you love "The Story" and its corresponding visual as much as we do, fear not. There's so much more coming our way. Kid Krow will be out on March 20, and up until then, we'll likely be watching this video on repeat.