Billie Eilish Tells Us About Her Spotify Pop-Up, Sampling The Office, And Ending Her Album With 'An RIP'
"Dude, it's literally everything I wanted, right here, now
Billie Eilish told MTV News on Thursday night (March 28). "Everything you visualize has been curated by me within the past, like, five months. It's crazy."
She's talking about the Billie Eilish Experience, an immersive activation created in group effort with Spotify that brings her debut album,
When We All Fall Asleep, Where Do We Go?, to life. Indoor, every one of the album's 14 tracks is translated into a multi-sensory moment for fans to experience room by room. The full thing is quintessential Billie: fun, creative, and very, very trippy.
"I wanted everybody to be able to see the album through my eyes," Billie mentioned of the Experience, which launched in downtown Los Angeles on Thursday and is open to the public for one weekend only. It was inspired, she explained, by her synesthesia: a neurological condition that basically means every song she writes has associating colors, textures, scents, shapes, and feelings attached to it. Each room has a handy guide on the door that breaks all of these concepts down, giving you an idea of what you're in for.
That astonishing attention to detail is everywhere at the Experience — employees members are outfitted in custom white
Blohsh jumpsuits, collages of fan artwork hang on the walls, along with a "waiting room" lets parents lounge on couches while their Billie-obsessed kids wander by way of the rooms. There's even a giant statue of the 17-year-old designed by Takashi Murakami that hovers outdoors, guarding the area ("I don't have room! Yet I plan to put it in my residence she mentioned of the mammoth sculpture.)
If you're not one of the lucky few who'll get to be able to see the Billie Eilish Experience in person, fear not! We've damaged the complete thing down, room by room, and you could feel like you were there. I'm only sorry you won't get to pet the puppies indoors room No. 8... However we'll get to that in a minute.
"!!!!!!!!"
How do you devote an entire room to a 14-second introduction about Invisalign, you ask? Simple: The Experience started in a little room where visitors check their bags by putting them on a conveyor belt that rolls indoors Billie's open mouth. Creative and practical!
"bad guy"
This thumping, bass-heavy banger comes to life through the a "cookie dough and vegan milk race course," which is about as hilarious as it sounds. Each visitor gets a red toy vehicle along with a remote that they use to drive their mini whip around a track that actually looks like a river of (soy) milk surrounded by chocolate chip cookie hills.
"xanny"
That photo above has zero filter or editing to it — this sparse room was hazy, cold, and super disorienting, not unlike the song itself.
"you should visualize me in a crown"
First thing's first: Unlike this track's accompanying video, there were no real spiders indoor this room. (Phew!) There were large screens projecting footage of tarantulas crawling around, however the real highlight was the particular crown that Billie wore in the vid, which was displayed in a glass case at the back of the room. Yet beware, arachnophobes — you've got to create it past the spider screens to get there.
"all the good females go to hell"
This room had perhaps the most literal interpretation — its four walls projected giant flames, while heaters underneath the metal grated floor made you not hope to stand in one place for also long. It was toasty in there!
"wish you were gay"
This lime green room reeked of "teen boy cologne," as our guide put it, which is really the ideal scent for a song all about crushing hard on someone. Indoor were cutouts of Billie's custom Blohsh motifs, and visitors were encouraged to square up to one of the signature shapes to find their brilliant fit.
"when the party's over"
In a Experience full of Instagram-friendly moments, this was one of the big. This room was basically one giant foam pit (each part of blue foam was shaped like the Blohsh character) that you fall backwards into off of a platform. There's a camera hanging from the ceiling, also it captures your (probably not-so-graceful) fall in a handy, Insta-ready GIF.
"8"
One word: PUPPIES!!! A dozen or so furry companions wander around this all-purple room, and it's a miracle in case you could make it out of there without smuggling one into your purse (not that I tried or anything...). The majority are shepherd mixes, and there really are also a couple sweet pups with only two hind legs. Bonus: they're all adoptable!
"my bizarre addiction"
This quirky,
Office-sampling track comes alive in the crafts room of your dreams. There really are eight tables set up with a myriad of arts supplies: stickers, markers, pipe cleaners, feathers, glitter, and everything else you must bring whichever wacky part of art you hope to life. The stranger, the better, of course.
and around that dialogue from
The Office? Billie explained, any time we made the beat for 'my peculiar addiction,' it reminded me of the song they play whenever they do
the Scarn dance. I thought that was really funny, so we literally just ripped the audio from Netflix and put it in the song, not at all thinking that they would mention yes to it and we'd have the ability to put it out. Also, it's about peculiar addictions, and
The Office is mine, so."
"bury a friend"
The sign on the outdoors of this room described the feel of it as "very creepy, like you don't actually wish to go indoors That certainly rang true once you stepped in and saw the large white bed that visitors are encouraged to crawl under. Indeed, while you slither through, you emerge in a pitch-black room with glow-in-the-dark symbols (like spiderwebs) and phrases (like the album title) drawn on the walls. Chilling stuff!
"ilomilo"
This was probably the tamest of the 14 rooms, which makes sense, considering it's for a track inspired by a very pretty video game. It basically felt like stepping indoor a giant aquarium; fish swam across the screens, a bubble machine was cranked all of the way up, plus it smelled like plastic toys.
"listen before I go"
As our guide explained, Billie wanted this room to feel dim, muted, and heavenly; evoking the feeling of any time you're on an airplane so you get the itch to go sit on the fluffy clouds you visualize outdoors your window. The room did, case in point, feel like a big cozy cloud; the floor was covered with white pillows, and the walls projected a gorgeous pastel sunset.
"i love you"
if you have previously wanted to step indoor Billie's bedroom, this is probably as close as you're going to get. Her bedroom at residence is covered with personalized thoughts and lyrics, our guide explained, and the red-lit room for "i love you" flips that idea by letting fans write messages to Billie on a tablet about how she's inspired them.
"goodbye"
The Experience ends on a sweet, no-frills note, with a short maze that you walk through to get to the end. It's efficient in its simplicity, plus it keeps the concentrate on the song itself, which I had to ask Billie about once the Experience was over.
"I don't like any time albums just end," she explained. "I don't like any time as a song just ends an album and then nothing feels like it's actually over. I really wanted something to feel like a finish line, to feel like a period at the end, you know? So the idea was to have that 'please, don't leave me be' right at the starting, and then basically the rest of the song is each and every song on the album, beginning from the bottom to the best. And then any time it gets to the best, it just sort of dies down also it feels like it's a goodbye. It almost feels like a RIP."
And with that, the Billie Eilish Experience came to a close, however not before she gave one last message to fans about her new music: "I love you. Take care of it. It's my child, it's my baby," she mentioned to MTV News. "I'm scared to give it up, yet I'm happy at the same time. It's a weird feeling."
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