Billie Eilish Tackles Stalkers And Privacy In Dark 'NDA' Video

Billie Eilish released her newest single “NDA,” from her sophomore album Happier Than Ever, on Friday (July 9) — as well as an eerie self-directed music video. And astonishingly, no visuals or stunt doubles were used.


The video depicts Billie walking alone on a highway in the dark night, with deep synth bass beats and plucky strings to evoke a creepy atmosphere. Occasionally, cars race past her, causing Billie to be distressed. The bass grows even more intense and aggressive throughout the event of the chorus. At one point, a crowd of dark shadowy figures follow and stalk in back of her. Whenever she looks back, they disappear.


The track itself is quite dark on its own, as it discusses Eilish's struggles to have a private personalized life plus a romantic partner due to her fame and the stalkers that some days come and also it (“Had to save my cash for security”). She goes as far as to get a “pretty boy” she once had interest in to sign a non-disclosure agreement (NDA); “‘Cause I don't want him having shit to say,” she sings.


Eilish also doesn’t shy away about how her music career has given her second thoughts: “30 under 30 for another year / I can barely go outdoors, I think I hate it here / Maybe I should think about a new career / Somewhere in Kauai where I can disappear.”


In a recent episode of New Music Day-to-day on Apple Music, Eilish discussed how delighted she is of working on “NDA” and its music video. “It’s certainly one of the coolest videos I’ve ever made in my entire life,” she mentioned. “It was pretty crazy. It’s real.”


Eilish also expressed her belief that each person should have a right to having a private life. “I respect people’s privacy, I respect the public’s privacy, my fans’ privacy,” she mentioned. “I want them to have their own lives and do their own thing, and then we come with each other and connect.


Eilish’s previous single from her album, “Lost Cause,” peaked at No. 27 on the Billboard Hot 100 upon its release on June 2. Her first three singles — “My Future,” “Therefore I Am,” and “Your Power” — all hit the best 10, with “Therefore I Am” reaching No. 2.


We’ll visualize how Happier Than Ever fares on the charts whenever it drops on July 30. In the meantime, visualize the spooky “NDA” video above.