Beyoncé On Why Representation Is So Important In Fashion, Film, And Music

You asked, Beyoncé answered. All new IVY PARK merchandise is coming early next year, and this time, it's in teamwork with Adidas. The music superstar took to Instagram this morning (December 9) to announce the exhilarating new partnership, and in an interview with Elle, she explained why making the athleisure brand more inclusive than ever was of utmost importance.


"This new line is fun and lends itself to creativity, the ultimate power," Beyoncé instructed them mag of the new collection. "I focused on designing a unisex variety of footwear and apparel because I saw so several males in IVY PARK. The way they have embraced the brand is a unexpected gift. I appreciate the aesthetics of gender-neutral clothing and breaking the so-called style rules."


But for Beyoncé, representation isn't just critical in fashion; it's a key piece of her art as a musician, also. And anyone who's seen her productions, from Lemonade to the six-time Emmy-nominated Homecoming, can attest to that. "For me, it is about amplifying the aesthetics in all of us," she explained. "I rarely felt represented in film, style, and other media." And if she became a mother to Blue Ivy in 2012, she wanted to prepare ensure her daughter felt represented in the ways that she, unfortunately, wasn't.


immediately after having a child, I made it my mission to use my art to show the fashion, elegance, and attraction in boys and females of color," Beyoncé mentioned. "We are living in a pretty time of real progression towards acceptance." In particular, she pointed out the progress that's been made by the LGBTQIA community. "Masculinity is being redefined. Females are not competing with girls. They no longer strive to be the perfect female anything. They strive to be the ideal she mentioned. "Diversity and inclusion go behind race."


Behind the scenes, Beyoncé is also making sure that Parkwood Entertainment, her management and entertainment firm, actively amplifies female voices. "It's habitually been crucial to me to hire females she told Elle. "I believe in giving a voice to people who are not routinely heard. One of the opening presidents of my firm was a woman. My current GM, head of production, head of PR, and other leaders are ladies. I hire females not to be token voices in the firm nevertheless to lead. I believe girls are more balanced and think with compassion in deciding what’s best for the corporation. They visualize the big picture absent of personalized agendas. Most ladies are loyal and commit with 100 percent follow-through."


The IVY PARK x Adidas collection will officially launch on January 18, 2020, and be sure to check out the rest of Beyoncé's interview with Elle for more on motherhood, self-care, body image, and more.