Akon Breaks Down His Journey Into Reggaeton With Becky G And New Album El Negreeto
Miami blinks and breathes in
Akon and
Becky G's new video for "Como No." Plátanos dangle in the sunlight of a smoothie shop, and just minutes away, a restaurant personnel poses for a fast picture before heading back in to bus tables and take orders — battered fish and coffee in Cuban-flag mugs. It's another sunrise, another calming day in the sweltering heat of the city. Yet today, relief comes by means of the "Como No," which invites the community into a hot celebration fueled by reggaeton's energy.
"Como No" follows Akon's May release "
Get Money" with
Anuel AA sung in both Spanish and English language. However "Como No" is entirely sung in Spanish, Akon's first song of its kind. "The inspiration for the song came from me just wanting to do a fantastic Latin record," Akon tells MTV News over the phone. To craft it, the singer first met with producers that he wanted to work with. "Then I lay all melodies down before any words so we can hear the idea of the song before anything else is added," he says.
Afterward, he brings in Spanish-speaking writers to craft the required words that explain what he's talking about. Then he blends everything with each other. Getting Becky G for the record was just the icing on the cake. "I've been an enormous fan of Becky G for a long time and I habitually wanted to do something with her," he says, revealing that he might hear her tone all over it." He sent over the song and she loved it.
the initial thing to notice about the "Como No" video, airing all day Friday (September 6) on mtvU and MTV Live, is the crowd that livens every scene, organically vibing and shaking to the sensual singing. These aren't actors. "The crowd just obviously gathered around, dancing to the song," Akon says. "By the time that the record played three or four times, they were already singing along it." It's not hard to be able to see why. From Akon's unique, heartfelt voice to Becky G's alluring singing, there is lots to love.
"Como No" is the initial song from Akon's forthcoming album,
El Negreeto, an entire project in Spanish that will feature
Ozuna, Anitta,
Farruko, Anuel AA, and more. "The name [of the album] means 'The Dark One,' which each person in the Latin American music community calls me," he says. Each person on the album is a friend that I've either come up inside of the corporation, might have mentored, helped, or perhaps collaborated with in the past. I wanted to surround myself with legitimate Latinx artists who are successful. That made the music more authentic and made sure that they saw that I took the time and listened to the context of other artists."
El Negreeto is the opening of four new albums that Akon plans to release. Each one will dip into a different genre, and
El Negreeto kicks things off with reggaeton. "I also have
Akonda, which is Afrobeat, that's a showcase of where I'm from," he says. "I wanted to do a record to signify today's wave in Africa. Being a segment of artists' careers like
Wizkid, Davido, and P-Square, and seeing the fruition into such an enormous phenomenon, there's no way that we might have let this pass without putting out an album."
Aside from
Akonda, he's hesitant to reveal also much more, choosing to surprise fans as release dates grow closer. "I'm in a position that I can do music that I really hope to do without restrictions and fulfill my passion in a complimentary way," he says about the creativity going into the new releases.
so far, though, he's all in on the mesmerizing and easygoing "Como No" and the reggaeton atmosphere that brings the song to life. Akon is more than optimistic about the future of the genre — he's ecstatic to be able to see just how big it will grow. "I think it's going to be huge as the Latin market is very big," he says. "The pretty part about it is that they support each other's music."
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